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      Introduction to the Group

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      As a Chinese high-end fashion brand, LANCY boasts international vision and global influence, establishes such fashion segments as women's wear, infants' and kids' wear, medical cosmetology and cosmetics, and strives to be a top-class fashion industry group in China with significant impact on the world by following the strategy of "General Fashion + Internet Ecological Circle". Fashion is neither a simple trend nor a novel uniqueness, but the quality life and lifestyle of exquisite fashion.

      In terms of women's fashion, LANCY integrates design, manufacture, sales and logistics, possessing many subordinate brands such as LANCY FROM25, MOJO.S.PHINE, LIME FLARE, marie n°mary, JIGOTT, liaalancy, FABIANA, FILIPPI and DeWL. As a national high-tech enterprise, the company has set up a state-level post-doctor research station, Beijing innovative practice base and research & design center for post-doctors (youth elites).Based on the multi-brand operation pattern, which represents its multi-angle understanding of fashion, LANCY serves consumer groups of all kinds and satisfies the personalized consumption demands of different consumers.

      LANCY has been awarded industrial and governmental honors many times and its brand awareness and reputation are well eulogized throughout the industry. It has successively been honored with such awards as Brand Leader of Malls Valued at Hundred Millions in Beijing, Beijing Top10 Best Sellers, Beijing Top 10 Fashion Brands, Annual Marketing Award of Chinese Apparel Brand, Beijing Top 10 Fashion Brands with Great Cultural Creativity: Golden Award, and Chinese Best Women's Fashion Brand. Meanwhile, LANCY has been featured as one of the top 100 enterprises in Chinese apparel industry for successive years by virtue of three indicators, i.e., sales income, return on sales and total profit.

      The company owns the famous brand Agabang of a famous listed kids’ wear company of Korea with a brand history of near 40 years, stretching its antenna of fashion from high-end women’s wear to infant’s wear and supplies. The company has set up a cross-border capital operation platform to integrate with fashion industries of Korea like apparel, mother & infant, cosmetology and culture.

      Combining fashion and medical cosmetology, the company has successively invested on DMG, a famous medical cosmetic service group of Korea strategically, acquired and controlled top three domestic quality medical cosmetology brands, BRAVOU, FRESKIN and Gonice and ten medical cosmetic service agencies under the brands to quickly enter the medical cosmetology industry and become the first medical cosmetology business listing on A-share market.

      As for cosmetics, LANCY invested in a hot-sale mask manufacturer -- MEDIHEAL strategically.

      Keeping its corporate missions and responsibilities firmly in mind, LANCY tries to give back to society all the time. Over the years, LANCY has invested almost RMB 10 million in public welfare accumulatively. It has set up LANCY Scholarship Fund to support national education undertakings, Sunshine Care Fund to help with children’s healthy growth, and Youth Entrepreneurship Fund to support the youth on entrepreneurship and employment; gave close attention to women's health and joined the FenHong SiDai to pay it forward; made donations to disaster areas and helped the people in need. By showing its kindness and sharing its love, LANCY warms the heart of everybody around.

      In the future, the company will continue to push forward its strategy of industrial evolution with the wings of “online and offline interconnection” and “coordination of segments”, relying on its strong advantages in women’s fashion brand, its array of fashion brands and quality offline marketing network and customer resources that cover a wide scope. Under the context of the times when the wave of fashion is flowing forward, we will steadily build an inter-connected ecosphere of pan-fashion industry combining business segments like women’s wear, green infant’s products and medical cosmetology, characterized by “interconnected online and offline flows, sharing of multi-dimensional fashion resources, industrial linkage across the world”.

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