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      Intelligence for Future – Smart Retail Strategy of LANCY Focuses on Retail Service

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      On August 30, 2018, the launch conference for Intelligence for Future – Smart Retail Strategy of LANCY Focuses on Retail Service took place at LANCY Building. The event was attended by guests from media and such sectors as finance, securities, banking, IT, and retail

      A new opportunity is presented in the retail industry in China. Keeping abreast of the market, LANCY Group empowers enterprises through the all-new thinking of smart retail, builds a service platform for the retail terminal, and helps enterprises make the right decisions by seizing the opportunity of retail upgrade during transformation and upgrade in corporate marketing.

      Mu Xiaohai, commerce vice president of Tencent Cloud gave a speech titled “Tencent Cloud Smart Retail Facilitating Digital Upgrade at LANCY”, in which he shared the smart retail development strategy by which Tencent and retailers could “coexist on a win-win basis”. He said that the strategy would help LANCY build an online/offline integrated operational system and boost the rapid growth of LANCY’s retail business.

      Mr. Yang Jun, head of Smart Retail Development Business of Tencent WeBank, shared his insight on “Let Something Better Happen – WeBank Helps Digital Development of LANCY”, while analyzing the all-new reform in the age of smart retail. According to him, WeBank would, from both finance and marketing, help LANCY fully meet customer requirements and build its own digital social operation platform.

      Ms. Chang Jing, CFO and Smart Retail Project General Manager of LANCY Group, made a detailed presentation of LANCY’s roadmap for implementing smart retail and digitalization, which was planned to proceed in four stages: customer data, smart outlets, people/merchandise/scene reconstructed, and business form reinvented. She went on to share in detail the implementation status at each stage. Onsite she unveiled LANCY Smart, a mascot and also an accessory for smart retail – it was a blue hanging buckle for the mink handbag and means “a smart and beautiful girl”.

      Riding the wave of smart retail, LANCY Group seeks to become a practitioner of smart retail. Driven strategically by both fashion and technology, the group keeps exploring the path to transformation and upgrade in the traditional apparel industry in line with the latest international trends. It has made one breakthrough after another in wearing experiences, consumer management and interactions, and application of technology, fusing colorful futuristic elements with new operations and demonstrating a perfect combination of technology with fashion. Driven by technological advances and system innovation and using big data in a better way, it integrates offline physical stores and online stores coupled with a new exploration of smart retail in a bid to promote the upgrade of the shopping method.

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